Advanced tracking

Traffic filtering

What is traffic filtering?

Traffic filtering means blocking or redirecting your traffic additionally based on some criteria (geo, ISP, OS, etc.). This feature is useful for those who work with more complex funnels where you may have different landing pages for different geolocations or different offers for mobile and desktop visitors. In RedTrack we have one of the best end-expensive proxy bases which separate us from other similar services. Having the possibility to sort the traffic by these criteria is very important for our clients as some offers may not be paid by the reason of so-called proxy-users as in many cases it is related to fraud. In order not to lose its reputation, it is sometimes better to filter the traffic this way. 

Expand to view the available filters

Right now, the following filter categories are supported:

  • Countries
  • Regions
  • Cities
  • ISP
  • OS
  • OS version
  • Browser
  • Browser version
  • Device type
  • Device brand
  • Device model
  • Connection types
  • Proxy types
  • IP
  • Subs
  • Referrer
  • Referrer domain
  • Languages
  • Fraud check
  • Unique path (you’ll need to contact sales@redtrack.io to activate this feature)

 

Note!

Traffic filtering works only with redirect tracking, that’s why this functionality won’t be useful for Campaigns with such Traffic sources as Google Ads, Facebook and others requiring no-redirect tracking. The reason for that is that no-redirect method / universal script presuppose tracking via script which means that the click is recorded when it’s already on the page meanwhile filters work out before click gets to the page.

 

How to apply traffic filtering?

RedTrack allows you to create custom filters that can be added either as pre-set templates or directly on the Campaign level.

To add filters via a preset template act as follows:

1. Go to Tools->Filter presets->New:

2. Give your template a name and choose the needed filter from the dropdown list:

3. Add the Type (Include or Exclude) and Value to your filter:

Note 1 (types explained):

"Include" type means that the page will be available for a certain group of people only. All the conditions should be met for the click to be sent to this funnel. For example, if you apply the following filters:

 

Filter by countries -> Include -> Germany
Filter by OS -> Include -> Windows

 

Your funnel will be shown only for people from Germany with Windows OS, non-matching clicks will be redirected to another funnel or to the default fallback-URL (make sure you set it up). With including filters all conditions should be met!

 

“Exclude” type means that your offer will be shown for everyone except those values in the filters.
For example, if you add Exclude filter for Germany, it means clicks from Germany will be redirected to another funnel in this campaign (if it is available) or to the default fallback-URL. With excluding filters only one of the conditions can be met for the filter to be triggered.

Note 2:

You can choose the Value from the available options in the dropdown or you can type it in manually:

But in this case, pay attention to the spelling in the Value name as containing syntax errors may lead to your filter not working as intended.

4. Once this template is saved, you can use it in your Campaign:

To add filters upon creating the Campaign acts as follows:

1. Navigate to the Filters section and choose the filter from the drop-down of the Add filter field:

2. Once the needed filter is added, choose the Type and select the needed Value for it-> press Save changes:

Note 1 (types explained):

"Include" type means that the page will be available for a certain group of people only. All the conditions should be met for the click to be sent to this funnel. For example, if you apply the following filters:

 

Filter by countries -> Include -> Germany
Filter by OS -> Include -> Windows

 

Your funnel will be shown only for people from Germany with Windows OS, non-matching clicks will be redirected to another funnel or to the default fallback-URL (make sure you set it up). With including filters all conditions should be met!

 

“Exclude” type means that your offer will be shown for everyone except those values in the filters.
For example, if you add Exclude filter for Germany, it means clicks from Germany will be redirected to another funnel in this campaign (if it is available) or to the default fallback-URL. With excluding filters only one of the conditions can be met for the filter to be triggered.

Note 2 (Subs filter explained):

Filter named "Subs" works the same way as all the others. The main thing is that the sub-value you want to put inside the filter should be the same as you have received from your source of traffic with the click. If several values under the same sub are to be used, simply put them in the same field separated by a comma:

3. The traffic is filtered on the RedTrack level only. Non-matching traffic will be sent to the 'disabled' page or to the fallback URL (it is available).

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