Traffic sources

Tracking impressions

What is an impression?

Impressions is the number of times your banner ad is viewed. When used with other tracking metrics, impressions give you a vital overview of your ad campaign performance: where you have more impressions and fewer click-throughs, or vice versa.

To use impression tracking, your traffic source should support this option. Clarified it with your account manager.

Impressions

Create a campaign in RedTrack.
A campaign link (click URL) and impression URL are generated automatically. Copy both links and paste them to your traffic source.

You will see your impressions in a separate column in your campaign report:

Visible impressions

With RedTrack, in addition to the impression tracking, you can now track visible impressions.

While an ‘impression’ is counted every time a user loads a page with an impression pixel on it, a ‘Visible impression’ is counted even when a user had at least 50% of the ads on his screen for at least 1 second. It means now you have even more precise reports on how many ad impressions bring you clicks and conversions in the end.

NOTE: Not all traffic sources support impression tracking, so check it first before activating impression tracking. RedTrack has integrated ad serving capabilities to ensure that visible impressions are actually visible. Please reach out to us for details.

Visible impressions  have a separate tracking URL and a separate column in reports:

Impression pixel

This pixel can be placed on the page to track page impressions (page loads).

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