Offer sources

Tracking different event types

What is an event?

It’s any conversion (desired action) type with any name you need to track (besides a standard conversion and  transaction) – signup, deposit, registration, sale, upsell, install, lead, purchase, etc.
There can be various events in your funnels and you can track all of them with RedTrack.

In RedTrack all your additionalevents can be tracked with the help of the following options:
Conversion types


For the cases where your offer source (affiliate network, advertiser) supports several postback options and 4 is enough for you, you can use the statuses. In RedTrack we have 4: Other, Approved, Pending, Declined. All of them are available as separate columns with separate statistics.

1. For the preset offer sources, simply add any of the target statuses to the end of your postback template and put it to your offer source (affiliate network, advertiser) account under the target postback field:


Here is how it may look on your partner side:

If we do not receive any status data in a postback, by default,  we record all conversions with the “other” status. This can be changed in offer source settings:

Conversion types

For the cases where you need to track even more conversion events, we have 11 customisable types. These types are set in your account Tools  ->   Conversion tracking -> Conversion type where you can set any name you want.

To track them, add &type=Conversion_Event_Name to your main postback URL.

For example:{aff_sub}&type=Deposit
It’s important to use exactly the same word you have set in your conversion type settings. So if it is “Deposit”, “deposit” will not work, use exactly “Deposit” with the capital letter.

The conversion information will be grouped by separate columns in your  statistics:

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