TikTok is a platform where you can unleash your brand’s creative side. A fully immersive no judgment world where there’s an audience for every voice. The world’s leading destination for short-form video entertainment.
1. Add Tiktok as a Traffic Source in RedTrack
1.1 Go to the Traffic Sources tab-> press New from template:
1.2 Search for the TikTok template -> press Add:
1.3 Once the template pops up Save it:
2. Go to the saved TikTok template, scroll down to the section TikTok API integration and press the Connect TikTok button to integrate your TikTok account with RedTrack:
It’s important to save the TikTok template first to show the system it is ready for the API integration (see step 1.3 above). Otherwise, the Connect TikTok button won’t be available for pressing.
2.1 Click on the Confirm button to accept the integration permissions:
2.2 Once accepted, you are automatically redirected back to your account to add your TikTok integration data:
2.3. To add TikTok pixel and Generate Access Token go to your TikTok account and act as follows:
2.3.1 go to Assets-> Events->choose to Manage the option Web Events:
2.3.2 press Create Pixel and choose the connection method TikTok Pixel:
2.3.3 give your pixel a name, choose to install it manually, and press Next:
2.3.4 choose the Standard Mode and press Create, skip the pop-up page Install pixel code by pressing Next:
2.3.5 on the Create events page press Enter URL keywords, then choose the preferred Event type and insert the Destination URL:
Destination URL means your LP URL (the one you have added to RedTrack, with a no redirect script placed inside the page code) + the tracking parameters from your campaign “tracking options” section -> universal script
For example: URL?cmpid=5f92a30bc860ee0001f&sub1=__CAMPAIGN_NAME__&sub2=__CAMPAIGN_ID__
2.3.6 copy the Pixel ID and place it to the added TikTok template in RedTrack:
2.3.7 press the Generate Access Token button and copypaste the created token to the added TikTok template in RedTrack:
To learn more about TokTok Pixel go to the related TikTok guide.
2.4 Set the mapping for your conversion events for RedTrack to send your conversion information to TikTok. Once it’s done, press Save changes:
RedTrack conversion types on the left are added separately. Those conversion types are used for all your sources of traffic. Mapping for TikTok is set here on the right. Choose the events from the list to match your RedTrack custom conversion events. We send the following information to TikTok: conversion type, currency, sum, IP, UA, conversion date.
3. Create a campaign in RedTrack with TikTok as a traffic source.
When creating a campaign with TikTok in RedTrack make sure to:
- use no-redirect tracking with a universal tracking script and a custom tracking domain for TikTok;
- enable Auto-update costs toggle to receive costs automatically:
4. Launch a new TikTok campaign.
4.1 TikTok Ads Manager structures ads into three parts: Campaigns, Ad groups, and Ads. Creating a campaign is the first step where you will need to set up your advertising objective, campaign name, and budget. Please use the dedicated TikTok guide on creating Campaigns and handling settings within ad groups, and ads.
4.2 Once the TikTok Campaign setup is done, in the Ad group section under Promotion type->Website, select the TikTok Pixel (we’ve just created within step 2.3.5) with the embedded Destination URL and the Optimization event.
You’re all set, good luck!