Taboola and RedTrack
Thousands of leading publishers, marketers, and agencies utilize Taboola’s predictive technology to increase user engagement, monetize their traffic, and distribute their content to engaged audiences across the web. Together their teams have pioneered a major new marketing channel alongside “search” and “social,” proving that “discovery” can power successful campaigns for companies of all sizes throughout the customer journey.
RedTrack has an API integration with Taboola, which gives you the following benefits:
- Synchronize costs
- Pause: campaign, placement, creative
- Create automated rules
Integration
Important before you begin
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
Integration steps
1. Add Taboola template to RedTrack and integrate the two platforms
1.1 Traffic channels → New from template → find Taboola and press Add → Save the template:
1.2 In Taboola template scroll down to the section Taboola API integration → fill in the fields Account Id, Client ID, and Client Secret → press Save changes:
1. In case you have a manager account you must remember that the data for the integration should be taken from the account where your traffic is coming from. Meaning:
☛ you are connected to the network account type→ your traffic and Campaigns should be attributed to this account;
☛ you are connected to the sub-account type→ your traffic and Campaigns should be attributed to this account.
2. Account Id value cannot consist of just numbers or just letters. It’s a combination of letters + number(s) or/and special characters which usually looks in the code like “som2ething-sc” or “example-network“
3. Turn to your Taboola Account manager for the Client ID and Client secret.
4. Costs in the Taboola Traffic channel can be updated on the level Сampaign + Placement + Geo
3. Add conversion types
- Here is the guide on how to add conversion events in RedTrack.
- Here is the guide on how to add conversion events in Taboola.
▸ Taboola accepts conversion types (event names) typed only in small letters.
4. Create the Campaign in RedTrack with Taboola as the Traffic channel
Campaigns → Create new campaign → use this guide for Affiliates / this guide for Advertisers to help you add the campaign → once your campaign is saved, copy the automatically generated click URL (your tracking link):
5. Follow this guide to help you set up RT’s tracking link and manage settings on the Taboola side.
6. Set up the Postback URL in RedTrack
Go to Campaign settings (created within step 4) → scroll down to S2S Postback for Taboola → press Add → check if the value for the EVENT_NAME parameter is replaced as needed → Save changes to the campaign:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
7. Set up the automation
Check out the following articles for the automation features:
▸ Automated TCs (for a general overview of the automation features in RT)
▸ Rules
▸ Cost auto-update