Automation

Funnel auto-optimization (AI)

What is an auto optimisation?

With the help of RedTrack, you can set the rule for auto optimizing your funnel based on the received conversions. When this option is switched on, you can make RedTrack set the higher weight for a better-converting offer. “Auto optimize conversions” feature is available starting from Pro subscription.

RedTrack.io AI analyses the funnel pathes and send clicks along the ones that are highly likely to give desired result based on accumulated data.
The example of the path is the combination of landing and offer or placement (subid value) and conversion.

Auto-optimise every X conversions based on last Y conversions
It means that AI will recalculate how to distribute traffic every X conversions (for example, 10) and will do it based on the historical data of Y (for example, 100).
The system will not start the auto-optimization until the number of conversions specified in Y is collected.

To enable this feature in your account, go to your campaign settings -> funnels -> switch the toggle on, set the number of conversions and the condition.

The system will check the number of conversions and the conditions for the funnel.
If you have 4 offers in the funnel and ask to check every 4 conversions based on the  last 100, we will start the optimization once the target conversion number is reached (can be 10 for the first offer and 30 for the second, third, and the fourth).

Goal – what to check, the metric towards which AI will optimize.
Path –  is the element of the funnel that will contribute performance data towards goal measurement.
For example – CR optimization goal for lander-offer: AI will analyze the CR for all lander-offer combinations and send most of the traffic to the higher CR,  some traffic to the next combination, and so on.
Threshold – to become part of the auto-optimization, a particular path should get a threshold goal value or higher.
Example: We have a CR optimization goal for lander-offer. We set the threshold to 1%, which means that any combination of lander-offer that had less than 1% CR will be removed from optimized rotation and will receive some learning traffic (will be explained later). If you use optimization based on subid value. (e.g., placement or publisher) – you can set how many clicks a specific value should receive during the learning period to be included in optimization.
Multiplier – defines the subjective bias of the best path value among all winning combinations.
How it works: AI will apply a system of traffic distribution that ensures that all winning combinations get some traffic based on their performance towards the selected goal. You can override this by sending even more traffic to the best path.  
Apply to – defines how much traffic will be distributed based on performance results. The rest will be distributed randomly based on funnel setting to feed AI will additional learning data.

All the paths with the traffic will participate in the optimization (weight will be distributed between them in order to determine where the traffic will go), these paths will receive a maximum % of the traffic specified in “Apply to”, the rest will be distributed among the other path values that were not included in the optimization.

 

RedTrack will be choosing the best path to lead you to the best result. There can be various options (depending on what you choose, the number of paths can be thousands).

We do not show the weight change in the funnel, only in the report. All the changes are recorded there.

We do the optimization based on a path, not a single element. So if a campaign has LP+Offer, then we will optimize this combination as a winning one.

For example:
Landing1-Offer1 – 30
Landing1-Offer2 – 20
Landing2-Offer3 – 10
Landing1-Offer3 – 40

Auto-optimization will start working only after there is enough data based on the rules set.

You can restart the teaching anytime.

The system will start to grab the data for the correct optimization from the beginning.

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