What is the click lifetime?

In RedTrack we have a “Click expiration” option. The purpose of “Click expiration” is to filter out irrelevant conversions from your tracking report. It’s useful for the cases when you work with a CPA model for a certain period of time (e.x. a discount period).

1. To enable the option go to Offer sources -> open (edit) -> scroll down to the “Click expiration” -> set the target period:

2. Save the changes. Once you set it up, conversions with expired clickid data will be ignored by our system, and they will not be added to your tracking report.