Use this guide or this video tutorial to help you add a custom tracking domain.

Important!

In order to track certain conversion types, in addition to the installed WooCommerce plugin you may need to get additional WordPress (WP) plugins aka funnel builders to track certain types of conversions. These plugins/funnel builders are:

• One Click Upsell
• WooFunnels
• Upsell Order Bump

Check out which events can be tracked with each additionally added plugin/funnel builder for WooCom:

WP type of the plugin/funnel builder for WooCom	One Click Upsell	WooFunnels	Upsell Order Bump
Conversion types, that will be counted when using this type	ViewContent AddToCart InitiateCheckout Purchase Upsell Subscription Downsell	ViewContent AddToCart InitiateCheckout Purchase Upsell Subscription Downsell OrderBump	OrderBump

Mind that for the purchase to be tracked in RedTrack, the order must have the status Completed / event marked payment_complete in WooCom.

To set up conversion types for WooCom Plugin, act as follows:

2.1 On the main menu navigate to the section Tools->Converion tracking->Conversion type-> set the events supported by WooCommerce-> if needed, add types in the event names (you can also apply different duplicate postback modes for each of them on the right)-> press Save:

The full list of Conversion types used with WooCom Plugin includes:

• ViewContent
• AddToCart
• InitiateCheckout
• Purchase
• Upsell
• Subscription

Click here to learn more about conversion tracking in RT.

3.1 Use this guide to help you add a custom Brand

3.2 Once created, pay attention to the following:

• The specified title of the shop will correspond to the Brand name. The newly created Brand will serve as a placeholder for the tracking parameters.
• If needed in the section Additional parameters you can add postback parameters by filling in the fields under the titles “Parameter“, “Macro / Token“, “Name / Description“. Remember to assign relevant roles to them in the fields under the title “Role“:

Note!

You are the one to choose the parameters you want to apply for tracking. Here is the full list of supported parameters:

• eventid 
• email 
• phone 
• lname 
• fname 
• zip
• сontentid 
• contenttype 
• сontent 
• brand

4.1 Use this article to help you add your Website to RedTrack.

4.2 Once you’ve added your Website, you already have the universal tracking script generated for you automatically. To get it, in your Website form go to the tab Scripts-> scroll down and choose WooCommerce from the Conversion tracking drop-down-> copy the script:

Video tip!

Check out our video tutorial on how to add the RT plugin for WooCommerce and a universal tracking script to it or continue with the steps below.

5.1 Download the RedTrack.io plugin for WooCommerce to your computer:

5.2 Login into the WordPress admin panel and navigate to the Plugins-> Add New-> Upload Plugin:

5.3 Press Choose File:

5.4 Upload the downloaded RedTrack.io plugin for WooCommerce from your computer:

5.5 Press Install Now:

5.6 Once the installation is completed, click Activate Plugin:

5.7 Scroll down the page and find the plugin named RedTrack Plugin for Woocommerce, click Settings under it:

5.8 Copy the universal tracking script from the Website form (added within step 4):

5.9 Paste it to the Script field-> press Save changes:

Hint!

Your universal scripts can also be found in Tools-> Scripts-> copy the needed script from the list of them:

Congratulations! The RedTrack WooCom plugin is now up and running.

Mind 2 important details in terms of RedTrack WooCom plugin integration:

• If you are migrating from the GTM setup, remember to pause tracking tags and postbacks in your GTM.
• RedTrack supports such Plugins for Subscription tracking as YITH WooCommerce Subscription and official WooCom subscriptions. As for the upsells, RedTrack supports WooFunnels Funnel Builder Pro. For more details on WooCom subscription info click here.

Once you’ve added your Website within step 4, a default Campaign for the unattributed traffic was automatically created for you. Your next step is to consider the following tracking scenarios:

Scenario 1: If you only need unattributed (aka organic) traffic, then this Campaign is enough for you and you don’t have to create any more Campaigns manually.

Scenario 2: If in addition to the unattributed traffic you also use several paid Traffic channels (like Facebook or Google or something else) you’ll need to add these Traffic channels first and then create a Campaign for each added channel. Thus, you will have 1 Campaign for the unattributed traffic (created automatically within step 4) and another (or more in case of several Traffic channels) for the paid traffic.

Workflow for Scenario 2:

1. Add the needed Traffic channel.

2. Use this guide to help you launch your Campaign for the paid Traffic channel.

Tip: Your online shop will act as an Offer in most cases, so your Campaigns will have only this Offer in the Funnel.