1.1.1 on the main RedTrack menu navigate to Brands->New from scratch:

1.1.2 specify the name of your shop in the Name field:

For your information:

The specified title of the shop will correspond to the Brand’s name.

1.1.3 scroll down to the Additional parameters section. Add postback parameters by filling in the fields under the titles “Parameter“, “Macro / Token“, “Name / Description“. Remember to assign relevant roles to them in the fields under the title “Role“:

Note!

You are the one to choose the parameters you want to apply for tracking. Here is the full list of supported parameters:

• eventid = {replace} – add, assign role
• email = {replace} – add, assign role
• phone = {replace} – add, assign role
• lname = {replace} – add, assign role
• fname = {replace} – add, assign role
• zip = {replace} – add, assign role
• сontentid = {replace} – add, assign role
• contenttype = {replace} – add, assign role
• сontent = {replace} – add, assign role
• brand={replace} – add

2.1 on the main menu navigate to the section Tools->Converion tracking->Conversion type:

2.2 type in the needed e-com focused conversions types, and press Save:

The full list of Conversion types used with PrestaShop includes:

• ViewContent
• AddToCart
• InitiateCheckout
• Purchase

Act depending on your scenario:

4.1 Add the Traffic source for unattributed (aka organic) traffic. To do that, act as follows:

4.1.1 on the main RedTrack menu navigate to Traffic sources->New from template-> find the template named Other->press Add:

4.1.2 in the Source name field type in “Organic” or anything else that will help you identify your custom source. Leave the parameters and a postback field empty and press Save:

4.1.3 act accordingly:

• if you need to add more Traffic sources in addition to the unattributed (aka organic) one, proceed with step 4.2.
• if you are ok with the added unattributed (aka organic) Traffic source only, proceed with step 4.3.

4.2 Find more on Facebook and Google integration if you use any of them. If you work with some other paid Traffic sources, you can search for the integration guide here.

4.3 Create a Campaign.

Important note 1:

Remember to create dedicated Campaigns for each added Traffic source in case you acted as in Scenario 2 mentioned above.

Important note 2:

More info on creating a Campaign can be found in the article “Creating a campaign.” Your online shop will act as an Offer in most cases, so your Campaigns will have only this Offer in the Funnel.

7.1 navigate to the Modules section -> go to Module Manager:

7.2 press the Upload a module button at the top right corner and drag the RedTrack module to the pop-up drag-and-drop window:

7.3 Once the file is detected, the installation will start automatically: PrestaShop will upload the module from your computer to its server, unpack it, place the files in the correct location, and update the page, all this in a handful of seconds. PrestaShop will then display “Module installed!“.

Hint!

Press here to check out more on how to work with modules in PrestaShop.

8.1 press Configure next to the added RedTrack module:

8.2 insert the Universal tracking script (the one you generated in point 5 of this guide) in the field RedTrack Universal Script:

8.3 choose the needed value from the drop-down of the field Order Status for Purchase Event and press Save to apply the changes:

Note! 

You can define what a purchase is and fix it at different stages (e.g.: purchase=paid, or purchase=delivered, or else). You decide it based on the needs and specifics of your business.