Pinterest is a social media platform that can be a great traffic source for almost any online business. Running ads is possible with the redirect and no-redirect methods of tracking. The following article shows how to integrate Pinterest with RedTrack.
Please perform the following steps to set up the tracking of Pinterest traffic with RedTrack:
1. Add Pinterest template to RedTrack.
Go to the Traffic Sources tab -> New -> find Pinterest in the list -> Add the template:
You can remove or change any Pinterest parameter from the template. Once you did it, click Save:
2. Create a campaign in RedTrack.
Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, a click URL (your tracking link) will be automatically generated:
3. Launch a campaign on Pinterest.
Log into your Pinterest business account -> Ads -> Create ad:
Update the fields with the information: business goal, campaign name etc. -> click Continue:
Set your Targeting and Budget & Schedule -> scroll down the page to create a pin:
Set the details of your ad and add the Campaign click URL from RedTrack as a Destination link -> Publish:
Review the information -> Launch:
4. Set up the postback.
If you want to pass conversions back to Pinterest, you can use their pixel URL for this purpose. Pinterest pixel URL template is as follows:
You will need to replace the “YOUR_TAG_ID” with your Pinterest tag ID and put the postback pixel to the campaign settings in RedTrack: