Outbrain and RedTrack

Estimated reading: 4 minutes

Outbrain is the world’s leading discovery and native advertising feed for the open web.

RedTrack has an API integration with Outbrain, which gives you the following benefits:

Pause: campaign, placement, creative
Create automated rules

Integration

Important before you start

Before you proceed with the integration, make sure to have the already added:

Custom tracking domain
Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
Conversion types

Integration steps

1. Add Outbrain template to RedTrack

Traffic channels → New from template → find Outbrain template and press Add → add the {{cpc}} parameter to the Click Cost ID field → Save the template:

2. Integrate Outbrain and RedTrack

2.1 Go to your Outbrain account → as Outbrain has an API restriction on every new account you need to apply for it first. Once approved you will see the following in the dropdown of your Account settings:

2.2 Get back to RedTrack → Outbrain template (added within step 1) → Outbrain API integration section → fill in the mandatory values and Save the changes to the template:

What should be inserted in the Outbrain API integration section depends on the account type:
▸If this is a self-served account, this particular customer’s data (Email, Password) should be inserted.
▸If this is a corporate-driven account, you should insert the email and password of the person who has access to the API integration.

Values explained:
(1) Email field:
● if your account is a self-served one, insert the “ACCOUNT” value from Outbrain:

● if this is a company-managed account, then the email should be of the person within the company who has access to the API integration should be inserted.

(2) Password field:
● if your account is a self-served one, insert your Outbrain account password;
● if this is a company-managed account, then the password should be of the person within the company who has access to the API integration should be inserted.

(3) Account ID: type in your Outbrain account ID. It can be found in the URL:

3. Activate the “Conversion Event Name” in Outbrain and add it to the S2S postback link

This is required for sending conversions back to Outbrain. To do that:

3.1 In your Outbrain account go to Conversions → Create Conversion → Server-to-Server → fill in the needed fields in the Conversion type window → copy the value you put in the Name field:

3.2 In RedTrack go to the added Outbrain template → S2S Postback URL → replace the CONVERSION_EVENT_NAME part with the name copied within step 3.1 → Save the changes to the template:

4. Create a Campaign in RedTrack with Outbran as your traffic channel

4.1 Use the dedicated guides to help you create a campaign in RedTrack:

4.2 In Campaign settings scroll down to S2S Postback for Outbrain → press Add → check if the parameters are in place → press Save:

4.3 Once you’ve saved the Campaign, a click URL (your tracking link) is automatically generated and can be copied from the Tracking links and parameters section:

Refer to these articles for details on the preferred method of tracking.

5. Launch a campaign in Outbrain

5.1 In your Outbrain account go to Campaigns → Create Campaign:

5.2 Fill in the needed Campaign details → add the tracking parameters from step 4.3 (all parameters after the “?” in your tracking link) from RedTrack into the Suffix field → Next Content: