Integrations: traffic channels


MGID, Inc. is a global pioneer in native advertising that provides tailored solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers, and publishers on one integrated platform. It’s where all participants of the native advertising ecosystem meet, greet, and find solutions for their particular needs.

1. Add the MGID template to RedTrack.

Go the Traffic Sources  -> New -> find MGID  -> Add -> Save the changes:

The new MGID template will become available with an S2S postback URL for MGID and tracking parameters:

Some of the parameters are greyed: this means you cannot change them as they are required for the extended API integration.

2. Integrate MGID with RedTrack.

Go to the bottom of the traffic source settings and find the integrations section. Add your MGID login and password -> save the changes.

Important note! It’s obligatory to use MGID preset template here.

API integration gives you the following benefits:

  • Pause: campaign, placement, creative
  • Create automated rules

3. Set a campaign in RedTrack with MGID as a traffic source.

Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, a click URL (your tracking link) will be automatically generated:

To pass the conversions data back to MGID, Campaign URL contains the {ref_id} macro: https://your.tracking.domain/5a7983bce1ee422aa0e80352?ref_id={click_id}.

4. Integrate MGID with  RedTrack.

Go to Tools -> Integrations -> fill in the necessary details -> save the changes.

5. Set the tracking in MGID.

To set up conversion tracking in MGID, first, you need to start a new Campaign.

Go to Advertisers > Add Campaign -> Choose the parameters in General and Targeting blocks -> save the changes -> navigate the Tracking Tags tab and make sure the slider is on.
Tick the Add custom tracking tag. Make sure to put click_id={click_id} here.

6. You already have a postback URL available in your RedTrack Traffic Source settings. The only thing you will need to adjust is the event name.

Go to the Conversions Sensors tab and set the postback. Choose the template for RedTrack:

You will get the three postbacks generated automatically – for INTEREST, DESIRE, and ACTION.

Press OK to save the changes. The postbacks will be added to your settings.

Copy the one you need (or all of them). You can change the names of your events.

For a postback for BUY type replace {revenue} with the {offer_payout}.

7. After you save the settings on the MGID side, it will automatically suggest you create teasers for your new campaign:

8. Put the Click URL you have copied from your RedTrack campaign here:

9. Setting up a postback URL in RedTrack

Once you created a campaign in RedTrack, S2S postback URL for passing conversion info to MGID will be automatically added to your settings:

Make sure it contains the correct MGID event name.

10. Set the automation and enjoy it!

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