Google Ads

Google Ads is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Google Ads program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is primarily focused on keywords.

The main thing here is that you do not need to use parallel tracking if you run Campaigns with landing pages.

Setting up the tracking

1. Add Google Ads as a traffic source in RedTrack.

Go to the traffic sources in your RedTrack account -> New -> search for Google Ads

2. All the essential parameters are already filled in, so no need to change anything.
You can only remove the macros you don’t want/need to use here.

The blocked (greyed) parameters cannot be changed as these parameters are required for Google-RedTrack API integration. Leave it as is and do not change the parameters later in the tracking template.

3. Integrate Google with RedTrack.

Add your Google Ads Customer ID  (consisting of 10 digits and can be found in the upper right corner of your Google Ads account).

The account you’re connecting must be the same account from where you run your Google Ads Campaigns. The integration will not work if you connect the Google Ads manager account while running campaigns from sub-accounts.

Save the changes first to make the “Connect” button active -> Connect -> You will be forwarded to the Google sign-in form.

Choose the target account procced with integration – press “Allow”:

After that, you’ll return to the traffic source page, and you are now set.

The green “Active” button means the integration is active.

The full API integration gives you the following benefits:

  • Sending conversion data back to Google
  • Synchronize costs.
  • Pause: campaign, placement, creative
  • Create automated rules

Google takes the conversion data once a day. The statistics for conversions which are passed from RedTrack will appear in your Google Ads account in approximately 24 hours, due to the architecture of Google.

4. Create a campaign in RedTrack.

Now that we have the traffic source in place, it is time to set up a new campaign. Here is more information on how this can be done.

Important! Use only a custom tracking domain and no-redirect tracking with Google.

5. Your no-redirect script will be generated automatically and include all the supported macros.  Copy the script and add it script to your landing page code. More information on no-redirect tracking is available here.

6. Set the tracking in your Google Ads account.

Go to All Campaigns → Settings → Additional settings → Campaign URL options -> Put additional parameters to the Tracking template field -> add {lpurl}?your tracking parameters from the campaign separated by “&”

Example: if this is your tracking link{lpurl}&sub2={keyword}&sub3={matchtype}&sub4={adgroupid}&sub5={creative}&sub6={campaignid}&sub7={device}&sub8={adposition}&sub9={network}&sub10={placement}&ref_id={gclid}

You need to put those parameters to your tracking template:


Go to Ads & extensions  → edit for the target one → put the Final URL here (your Final URL is your LP URL you are using in RedTrack):

Use only a custom tracking domain with Google Ads.

7. Set the automation and enjoy!

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