API Integrations

Google Ads

Google Ads supports both no-redirect and parallell tracking. We do not recommend using parallell tracking unless you are 100% sure you are allowed to do that and have the approval from Google.

No-redirect tracking method works without any issues.

Setting up the tracking

1. Add Google Ads as a traffic source in RedTrack.

Go to the traffic sources in your RedTrack account -> New -> search for Google Ads (no-redirect tracking).

2. All the essential parameters are already filled in, no need to change anything.

The blocked (greyed) parameters cannot be changed as these parameters are required for Google-RedTrack API integration. Leave it as is and do not change the parameters later in the tracking template.

3. Integrate Google with RedTrack.

3.1 Once you save the template, the “Connect” button becomes active.

Since it is a complex API integration, we need to get permission for integration from Google first.

Press “connect” and follow the steps after. It will ask you to verify your ad account, give RedTrack all the required permissions.

3.2 When done, you will be redirected back to your RedTrack account settings. This means Google Ads accept the integration, and you can proceed with adding your account ID:

Add your Google Ads Customer ID  (consisting of 10 digits and can be found in the upper right corner of your Google Ads account).

The account you’re connecting must be the same account from where you run your Google Ads Campaigns. The integration will not work if you connect the Google Ads manager account while running campaigns from sub-accounts.

After you save the changes, you are set.

3.3 The green “Active” button means the integration is active.

The full API integration gives you the following benefits:

  • Sending conversion data back to Google and attribute it by your customised conversion types
  • Synchronize costs
  • Pause: campaign, placement, creative
  • Create automated rules

Google takes the conversion data every 4 hours. The statistics for conversions which are passed from RedTrack will appear in your Google Ads account within approximately 24 hours, due to the architecture of Google.

Conversion data is taken with the UTC time zone.

4. Set customized conversion types to track different conversion events separately and send them to your Google account.

5. Add the mapping to your custom conversion events.

Go to your traffic source edit page -> Google API integration block -> set the mapping.

Conversion type – is the custom conversion type you have set within the previous step

Conversion name – how this conversion type will be displayed in your Google account

Category – Google conversion event category. You no longer need to set the category manually in Google Ads, we will send the category with the conversion.

Include in “conversions” – set yes to add this conversion type to the conversions column in the Google Ads.

6. Create a campaign in RedTrack.

Here is more information on how you can do this.

Important! Use only a custom tracking domain and no-redirect tracking with Google. That means you will need to use a landing page or run the traffic directly to your website/product. Your no-redirect script will be generated automatically and include all the supported macros. Copy the script and add it script to your landing page code.

7. Go to “tracking options”  -> Universal script -> copy the tracking parameters and go to your Google Ads account

 

8. Set the tracking in your Google Ads account.

8.1 Go to All Campaigns → Settings → Select Campaign → Additional settings → Campaign URL options ->  Put the tracking parameters to the Tracking template field.

{lpurl}?sub1={lpurl}&sub2={keyword}&sub3={matchtype}&sub4={adgroupid}&sub5={creative}&sub6={campaignid}&sub7={device}&sub8={adposition}&sub9={network}&sub10={placement}&ref_id={gclid}

8.2 Go to Ads & extensions  → “edit” for the target one → put the Final URL here (your Final URL is your LP URL you are using in RedTrack):

Always use only a custom tracking domain with Google Ads.

9. Conditional postbacks.

In case you want to send the particular conversion types to Google, in your campaign settings, go to the Integration postback field -> choose the types needed:

10. Set the automation and enjoy!

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