Facebook and Instagram

Both Facebook and Instagram have the same ad managing interface (Facebook Ad Manager) and this article describes the flow for both platforms. The most important point of this guide is that redirect URLs are forbidden on Facebook. If such URLs are detected on the account, it will be blocked immediately. Facebook prohibits redirects as they potentially can lead to restricted content (adult, dating, etc.)

For all of your Facebook campaigns, no-redirect tracking must be used instead.

1. Add Facebook template to RedTrack.

Go to Traffic Sources -> New  -> find Facebook -> Add the template:

2. You can modify some Facebook parameters in the template. Once you did it, click Save:

Blocked (greyed) parameters cannot be changed and should be used in the same order under the same sub-values. It’s essential for API integration.

3. Integrate your Facebook account with RedTrack.

Go to Tools -> Integrations -> Traffic sources -> connect -> follow the steps after

4. Create a campaign in RedTrack.

Now that we have the traffic source in place, it is time to set up a new campaign. Here is more information on how this can be done.

5. Since Facebook does not support redirect tracking, you will have to use our direct traffic script for that purpose.
Your no-redirect script will be generated automatically and include all the supported macros.  Copy the script and add it script to your landing page code. More information on no-redirect tracking is available here.

6. Create an Ad on Facebook.

Open Ads Manager > Create Ad > Create New Campaign or Use existing Campaign > set up campaign parameters -> copy your LP URL (the link without tracking parameters) to the Destination URL field (for some ad types, it is called Website URL):

Add additional tracking parameters to your URL through “Add parameter” option:

Make sure there are no special symbols that can break the URL (#, %, etc.) in the names of your ads and campaigns – otherwise the data won’t be tracked. sub=FB value should be the same as you have in your RedTrack account.

7. Getting a tracking pixel from Facebook.

Go to Ads Manager > Measure & report > Pixels and follow the instructions:

Once you’ve set-up a tracking pixel, copy the non-script part of it (marked with red):

8. Add Facebook conversion tracking pixel to RedTrack.

Open the campaign settings -> Pixel postback settings -> add the tracking pixel (only the URL-part) -> save the changes:

Facebook pixel functionality allows receiving conversions only in your events manager.

9. Set the automation and enjoy!

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