Costs and revenues

Cost update

What is a cost?

It’s the cost of your clicks, impressions or conversions (if you work with CPA model) you pay to your source of traffic.

In RedTrack you can update your campaign costs in just a few clicks right from RedTrack interface. This option is available for campaigns with CPC (cost per click), CPM (cost per 1000 impressions) and PopCPM (cost per 1000 pops) cost models.

This feature can be accessed directly from the campaigns dashboard:

Or, alternatively, from the Campaign creation/edit window:

Choose the time frame and insert the cost:

The cost you enter here will be distributed among all clicks for the chosen period. Updates occur as often as every five minutes. The time in the cost update window matches your account timezone.

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