What is a cost?
It’s the cost of your clicks, impressions or conversions (if you work with CPA model) you pay to your source of traffic.
In RedTrack, you can update your campaign costs in just a few clicks right from the RedTrack interface. This option is available for campaigns with CPC (cost per click), CPM (cost per 1000 impressions), and PopCPM (cost per 1000 pops) cost models.
The cost update button can be accessed directly from the campaigns dashboard:
Or, alternatively, from the Campaign creation/edit window:
Choose the time frame and add the target cost for that period:
The cost you enter here will be distributed among all clicks for the chosen period. Updates occur as often as every five minutes. The time in the cost update window matches your account timezone.
Cost updates by subid.
You can also update cost on a subid level, allowing accurate granular reporting and KPIs:
Sub – your traffic source subid (the value you receive from the source of traffic under this particular subid in RedTrack, for example, Ad ID)
Value – the exact subid value your traffic source sends to RedTrack (for example, AD ID can be 23456677865)