What is a cap?
It’s a limitation applied to your offer. It can be related to the conversion amount, unique visits or clicks.
Conversion cap allows you to set a daily limit of conversions for a particular offer.
When the limit of conversions is exceeded, the traffic will be automatically redirected to the other offer within the same campaign/funnel or to the fallback URL.
If you turn the toggle on, you will be notified upon reaching the cap via email.
Note: сonversion cap sets a daily limit of conversions, it means that the traffic will be redirected automatically back to the main Offer after 24 hours.
Offer click cap option can limit the number of clicks you want to receive for a particular offer:
You will be notified via email upon reaching the cap if you switch the toggle on.
The same as with a conversion cap, when the limit of clicks is exceeded, the traffic will be redirected to the other offer within the same campaign/Funnel or to the fallback-URL.
Note: Click cap option also sets a daily limit of clicks, the traffic will be redirected automatically back to the main offer upon a new day.
Unique visits cap
Unique visits cap allows you to limit the number of times each particular offer will be shown to the same visitor.
Using this option, each visitor will be checked against the uniqueness of his visit. If the visitor has exceeded the limit, he as a non-unique visitor will be directed to the other Offer within the same Campaign/Stream. In case, when only one Offer is added in the Campaign, a non-unique visitor will be redirected to the fallback-URL.
With unique visits cap you can choose the time period and the type:
– Unique visits by IP are determined by the IP address of the computer or device (by default, it is a daily filter).
– Unique visits by users are determined on info stored in the cookie (by day, by week and by month).
Non-unique clicks will not be counted towards events included in your RedTrack plan.