API Integrations

Bing ads

Across the Internet, businesses are realizing the benefits of pay-per-click advertising. Bing ads can help you reach a new group of high-quality customers and increase your return on advertising spend (ROAS). In addition, clients with Bing ads campaigns often have lower cost-per-click (CPC) and costs-per-acquisition (CPA) than with comparable Google AdWords campaigns.

One important thing about Bing is using no-redirect tracking with a landing page and a custom tracking domain.

1. Add Bing template to RedTrack.

Go the Traffic Sources -> New -> find Bing -> Add -> Save the changes:

 

2. All the essential parameters are already filled in, so no need to change anything.
You can only remove the macros you don’t want/need to use here:

The blocked (greyed) parameters cannot be changed as these parameters are required for Bing-RedTrack API integration. Leave it as is and do not change the parameters later in the tracking template.

3. Integrate Bing with RedTrack.

Once you save the source template, the “Connect” button becomes active. Since it is a complex API integration, we need to get permission to integrate from Bing first. Press connect and follow the steps after (it will ask you to verify your ad account).

Once done, you will be redirected back to your RedTrack account settings. This means BingAds accept the integration, and you can proceed with adding your account ID:

You can find the ID in the URL once you log in to your Bing account.
For example:
https://ui.ads.microsoft.com/campaign/vnext/overview?cid=145011488&aid=17457739&uid=132088145
aid is your target id.

Add it and save the changes. Once done, the “Active” button will appear.

That means your account in RedTrack is integrated with your BingAds account.

API integration gives you the following benefits:

  • Pause: campaign, creative
  • Create automated rules
  • Receive conversion data automatically in your BingAds account.

If you want to receive different conversion events separately in BingAds (the same as in RedTrack), enable the “Types split” option. It will be sending your conversion types to BingAds automatically.

4. Set a campaign in RedTrack with Bing as a traffic source. Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, all the tracking parameters will be generated automatically:

Important! Use only a custom tracking domain and no-redirect tracking with Bing.

5. Your no-redirect script will be generated automatically and include all the supported macros. Copy the script and add it to your landing page code. More information on no-redirect tracking is available here.

6. Set the tracking on the BingAds side.

Go to Campaigns -> Create a campaign -> Set the name and adjust other settings -> Ads and extensions -> Set your LP URL as the final URL

Open Add URL options. 

Copy the parameters from your RedTrack campaign settings:

Put additional parameters to the Tracking template field -> add {lpurl}?your tracking parameters from the campaign separated by “&.”.

Example:

{lpurl}?sub1={AdId}&sub2={CampaignId}&sub3={Device}&sub4={AdGroupId}&sub5={MatchType}&sub6={lpurl}&sub7={ProductId}&sub8={QueryString}&sub9={TargetId}&sub10={KeyWord}&ref_id={msclkid}

Do not change the order of the parameters as it is required for the extended API Integration.

Save the changes and run the campaign.

7. Conversion data will be sent to Bing automatically once it’s integrated. No need to put anything to the postback section on the RedTrack side.

One important note: you should have the “Conversion action value may vary” option chosen in the conversion goal details section.

8. Set the automation and enjoy!

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