Integrations

Bing ads

Across the Internet, businesses are realizing the benefits of pay-per-click advertising. Bing ads can help you reach a new group of high-quality customers and increase your return on advertising spend (ROAS). In addition, clients with Bing ads campaigns often have lower cost-per-click (CPC) and costs-per acquisition (CPA) than with comparable Google AdWords campaigns.

One important thing about Bing is using no-redirect tracking with a landing page and a custom tracking domain.

1. Add Bing template to RedTrack.

Go the Traffic Sources -> New -> find Bing -> Add -> Save the changes:

 

2. All the essential parameters are already filled in so no need to change anything.
You can only remove the macros you don’t want/need to use here:

The blocked (greyed) parameters cannot be changed as these parameters are required for Bing-RedTrack API integration. Leave it as is and do not change the parameters later in the tracking template.

3. Set a campaign in RedTrack with Bing as a traffic source. Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, all the tracking parameters will be generated automatically:

Important! Use only a custom tracking domain and no-redirect tracking with Bing.

4. Your no-redirect script will be generated automatically and include all the supported macros. Copy the script and add it to your landing page code. More information on no-redirect tracking is available here.

5. Integrate Bing with RedTrack.

Go to Tools -> Integrations -> fill in the necessary details -> save the changes -> Connect -> follow the steps after.

6. Set the tracking on Bing side.

Go to Campaigns -> Create a campaign -> Set the name and adjust other settings -> Ad groups & keywords -> Set your LP URL as the website URL

Create your ad, use LP URL as the Final URL.

Put additional parameters to the Tracking template field -> add {lpurl}?your tracking parameters from the campaign separated by “&”.

Example: if this is your tracking link

https://club.rdtk.io/5d6541acca31370001835984?sub1={AdId}&sub2={CampaignId}&sub3={Device}&sub4={AdGroupId}&sub5={MatchType}&sub6={lpurl}&sub7={ProductId}&sub8={QueryString}&sub9={TargetId}&sub10={KeyWord}&ref_id={msclkid}

You need to put those parameters to your tracking template:

{lpurl}?sub1={AdId}&sub2={CampaignId}&sub3={Device}&sub4={AdGroupId}&sub5={MatchType}&sub6={lpurl}&sub7={ProductId}&sub8={QueryString}&sub9={TargetId}&sub10={KeyWord}&ref_id={msclkid}

Do not change the order of the parameters as it is required for the extended API Integration.

Save the changes and run the campaign.

7. Conversion data will be sent to Bing automatically once it’s integrated. No need to put anything to the postback section on RedTrack side.

8. Set the automation and enjoy!

Related Articles