Quick start

Creating Campaign

General information about Campaign creation and its functionality

What is a Campaign in RedTrack?

Campaign is basically a set of rules and elements that link together a Traffic source and the Offers that are being promoted. In RedTrack terms Campaign works as the combination of an Offer, Landing page and a Traffic source you have set up during previous steps. The main purpose of creating a Campaign in RedTrack is to get the final link you will send the traffic to.

Any Campaign in RedTrack has the following characteristics:

  • once the core elements (Traffic source, Landing page and Offer) are set, the system generates individual ready-to-use links and scripts according to which the Campaign is running;
  • within each campaign you can add as many Landings and Offers as you need, filter them, distribute traffic according to various GEO parameters, providers, etc.;
  • you can tune the system to send you notifications or even pause the Campaigns in your Traffic source on selected conditions;
  • each Campaign has Additional Postbacks to use it when conversion data should be sent back to the source of traffic (either S2S or pixel).

How does RT track your Campaigns?

There are 2 ways of tracking Campaigns in RedTrack:

  • via a tracking link. Tracking link is the link you use to send the traffic to. Tracking link presupposes that you can use a Traffic source which allows redirects. Here is an example of how tracking link works:

  • via a tracking script. Tracking script has 2 variations:

a. no-redirect tracking with one Traffic source. This type of tracking script is ideal for Traffic sources which will not work with redirects (e.g.: Facebook)
b. universal script, which is basically a no-redirect script allowing to use several Traffic sources at the same time. It allows to use one and the same lander for several Traffic sources

How do I start a Campaign in RedTrack?

To start a campaign you need to set the appropriate values in the following sections of Campaign settings:

  • Campaign details (general overview of the Campaign: its name, source, domain, cost, value, tags etc.);
  • Funnels (define the set of a Landing page, Offer, filters, auto-rules and weights to be applied to an Offer).

For more details scroll down this guide to the section “Launching a Campaign” and follow the steps described there.

Launching a Campaign

Filling in Campaign details

To initiate basic Campaign settings act as follows:

1. On the main RedTrack menu go to Campaigns -> press New:

2. In the pop-up Campaign details window fill in the following fields:

2.1 type in the name of your Campaign in the Name field;

2.2 choose the Traffic source for running this Campaign from the dropdown list in the Source field;

2.3 select the domain for running this Campaign from the dropdown list in the Domain field;

Your dedicated tracking domain is used by default. If you are using a custom domain please choose the one from the dropdown list in the Domain field. For more information about custom domains go to the article Adding a custom tracking domain.

2.4 click on the needed cost model used for your Campaign among the Campaign Cost options;

RedTrack currently supports the following Campaign Costs (cost models):
*CPC (stands for cost per click) is the net cost of a click bought within a Traffic source. Calculated as Cost divided by Clicks.
*CPA (stands for cost per action) is a fee for a certain action (form submission, registration, download, purchase, etc).
*CPM (stands for cost per mille = cost per thousand refers to impressions) is the amount an advertiser pays a website per one thousand visitors who see its advertisements.
*PopCPM (stands for cost per thousand impressions of pop-up ads).
*RevShare (stands for revenue share) is a set % of the commission fee paid upon conversion.
*Do not track is the option you choose if you do not use any cost model or do not need to track it.

2.5 fill in the Value field accordingly:

2.6 for Redirect tracking links you choose the preferred Redirect type under the section Tracking options:

 

2.7. (optional) add tags in the Extra section. Check out the article Tags for more details.

2.8. (optional) Add any additional information for your convenience in the Notes field of the Extra section:

3. Proceed further with setting the Funnel(s).

Setting the Funnel(s)

What is a Funnel in RedTrack?

Funnel is a set of a Landing page, Offer, filters, auto-rules and weights applied. You can add more than one Funnel (and more that one Landing page and Offer) when creating / editing your Campaign. Clicks will be distributed between Funnels (Landing pages and Offers) according to the set “weight”. Consider this for the advanced tracking while conducting A/B (split) tests.

What Funnels can I track with RedTrack?

With RedTrack you can track:

  • standard funnels (tracking link -> offer);
  • standard funnel with a landing page (tracking link -> landing page -> offer);
  • standard funnel with a landing page without a tracking link (landing page -> offer);
  • all types of standard funnels with your own offers ( … -> offer -> “thank you” page where the conversion fires);
  • listicle funnels with or without a tracking link (listicle landing page -> offers);
  • listicle funnels with or without a tracking link with your own offers (listicle landing page -> offers -> “thank you” page where the conversion fires);
  • multi-funnels with or without a tracking link (1 landing page -> 2 landing page -> offer);
  • multi-funnels with or without a tracking link with your own offers (1 landing page -> 2 landing page -> offer -> “thank you” page where the conversion fires);
  • the traffic of your own website.

How do I set a Funnel in RedTrack?

To create the Funnel act as follows:

1. In the Campaign pop-up window turn to the section Funnels:

 

2. Choose the Funnel type first: Single Landing, Multi Landing, Only Offer, Template, as the setup of the Funnel will be different for each Funnel type:

3. Adjust the settings depending on the chosen Funnel type:

Single Landing Funnel

Once you’ve decided to go for a Single Landing Funnel set the following parameters to it:

1. Select a Landing (your Landing page) or several Landers. To do that:

1.1. press ADD button:

1.2. choose the Landing from the Select landing drop-down list and mark the weight for this Landing in the Weight field:

You can add more than one Landing page to the Funnel, RedTrack in its turn will distribute the traffic between Landing pages according to the specified “weight. To add another Landing page press the ADD button:

2. Select an Offer. To do that choose the Offer from the drop-down in the Select offer field and add the weight to it by stating it in the Weight field next to the chosen Offer:

You can add more than one Offer to the Funnel, as RedTrack will distribute the traffic from a Landing page to an Offer according to specified Offer “weight”. To add another Offer just press the ADD button:

 

3. Define the Weight of the Funnel:

4. Apply Filters if necessary. To do that act as follows:

4.1. press the button Filters at the bottom of the Funnel page:

4.2. you can add Filters either from a pre-set template or manually:

  • to add Filters from the pre-set template act as follows:

a. create pre-set filter templates in Tools -> Filter presets-> New-> select the filters to be applied:

b. in the Funnel settings under the Filters section choose the added preset Filter template from the drop-down list of the Select a preset field:

  • to add Filters manually act as follows:

a. in the Funnel settings under the Filters section click to open the drop-down list of the Add filter field:

b. choose from that list the filter you want to apply:

5. Enable auto-optimization rules:

To learn more about auto-optimization options in Funnel go to the article Funnel auto-optimization (AI).

Multi Landing funnel

Once you’ve decided to go for a Multi Landing Funnel set the following parameters to it:

1. Select a Pre-landing. To do that act as follows:

1.1. press ADD:

1.2. choose the Pre-landing from the Select landing drop-down list and mark the weight for this Pre-landing in the Weight field:

2. Select a Landing (your Landing page) or several Landers. To do that:

2.1. press ADD button:

2.2. choose the Landing from the Select landing drop-down list and mark the weight for this Landing in the Weight field:

You can add more than one Landing page to the Funnel, RedTrack in its turn will distribute the traffic between Landing pages according to the specified “weight. To add another Landing page press the ADD button:

3. Select an Offer. To do that choose the Offer from the drop-down in the Select offer field and add the weight to it by stating it in the Weight field next to the chosen Offer:

You can add more than one Offer to the Funnel and RedTrack will distribute the traffic from a Landing page to an Offer according to specified offer “weight”.

4. Define the funnel Weight of the Funnel:

5. Apply Filters if necessary. To do that act as follows:

5.1. press the button Filters at the bottom of the Funnel page:

5.2. you can add Filters either from a pre-set template or manually:

  • to add Filters from the pre-set template act as follows:

a. create pre-set filter templates in Tools -> Filter presets-> New-> select the filters to be applied:

b. in the Funnel settings under the Filters section choose the added preset Filter template from the drop-down list of the Select a preset field:

  • to add Filters manually act as follows:

a. in the Funnel settings under the Filters section click to open the drop-down list of the Add filter field:

b. choose from that list the filter you want to apply:

5. Enable auto-optimization rules:

 

Only Offer funnel

The setup for Only Offer Funnel is the same as for the Single Landing Funnel, but you will not have any fields for adding Landing pages. For detailed guide scroll up this guide to the section “Single Landing Funnel“.

Template Funnel

What is a Template Funnel?

RedTrack allows you to create the templates for your Funnels. Template Funnel is a pre-set combination of Landing pages, Offers and filters. The main advantage of this feature is that you do not need to add all the elements manually for several Campaigns if you are using the same Funnel for different Traffic sources for example.

How is Template Funnel created?

To create a template act as follows:

1. On the main RedTrack menu go to Funnel templates, press New:

2.  Fill in the following fields:

2.1. name (Title) of your Template Funnel:

 

2.2. select the Funnel template type:

2.3. add your Landings and Offers. Remember to set appropriate Weights for them:

2.4. (optional) add Filters:

2.4.1. activate the Show filters toggle:

2.4.2. you can add Filters either from a pre-set template or manually:

  • to add Filters from the pre-set template act as follows:

a. create pre-set filter templates in Tools -> Filter presets-> New-> select the filters to be applied:

b. choose the added preset Filter template from the drop-down list of the Select a preset field:

  • to add Filters manually act as follows:

a. click to open the drop-down list of the Add filter field:

b. select from drop-down list the filter you want to apply:

c. once you’ve selected the filter, mark the necessary Type and Value to it and press Save changes:

3. Now you can choose the created Template Funnel from the drop-down list in the Funnels settings:

Adjusting Postback

RedTrack uses S2S Postback as primary method of URL tracking. This field will be generated automatically and filled in with the data from your Traffic source Postback settings. In case it is needed to add the Postback URL manually, act as follows:

1. In the Campaign settings scroll down to the S2S Postback section and press Add:

2. Add your Traffic source Postback link if you want to pass the conversion information back. Leave this field empty for Facebook, Google Ads and Bing Ads:

3. Take into account 2 important Notes:

Note 1:
In case you changed the Postback URL in Traffic source (added / removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.

 

Note 2:
Some Traffic sources require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remained blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.

Example of such a Postback link: http://main.exoclick.com/tag.php?goal=REPLACE&tag={ref_id}

Saving Campaign settings

1. Once all the necessary elements have been added, press Save changes at the top or at the bottom of the Campaign page:

2. Select the needed Tracking option (aka Tracking links and parameters) which has been generated automatically and copy the Click URL:

Use the Redirect link for the Traffic sources who support the redirect method, No-redirect script for your Landing page code, etc. For more information on the Tracking options check out the following articles:

3. Paste the Click URL to the URL field in the Campaign Settings on your Traffic source side (your Traffic source account).

That’s it, happy Campaigning!

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