What is a campaign in RedTrack?
The campaign works as the combination of an offer, landing page and a traffic source you have set up during previous steps.
The system generates individual ready-to-use links and scripts.
Within each campaign, you can add as many landings and offers as you need, filter them, distribute traffic according to various GEO parameters, providers, etc as well as set up the system to send you notifications or even pause the campaigns in your traffic source on selected conditions. Each campaign has additional postbacks to use it when conversion data should be sent back to the source of traffic (either S2S or pixel).
Launching a Campaign
The first block is the basic campaign settings. Go to Campaigns -> New -> fill in all the details
Campaign name – your campaign name
Traffic Source – the one you will use for this campaign
Domain – your dedicated tracking domain is used by default. If you are using a custom domain please select it here.
Redirect method – upon creating a Campaign, RedTrack allows you to decide what kind of referrer data will be passed to the offer owner. You can choose one of the four redirect rules available for affiliate marketers. When a click action happens, the server passes the referrer information to the offer. In some cases, you may wish to wipe your referrer data and generate an anonymous redirect link. So here are the options available:
– Regular redirect (HTTP/S 302) – a standard temporary redirect mode. Your audience will be sent directly to the offer you’re promoting. Your referrer data gets passed.
– Meta refresh with hidden referrer – when the click happens, the browser starts loading the page. However, it loads just the website head, without the body, while redirecting the user to a new location URL.
– Server redirect (HTTP/S 302) with hidden referrer – at the time of the redirect, we remove referrer data on the server level before it gets to the browser.
Campaign cost and Value – choose the cost model used for your Campaign and value (if applicable).
Currently, RedTrack supports the following cost models (Campaign cost):
– CPC – cost per click – the net cost of a click bought within a traffic source. Calculated as Cost divided by Clicks.
– CPA – cost per action – a fee for a certain action (form submission, registration, download, purchase, etc).
– CPM – cost per thousand refers to impressions.
– PopCPM – cost per thousand impressions of pop-up ads.
– RevShare – revenue share – a set % of the commission fee paid upon conversion.
– Do not track – choose if you do not use any or do not need to track it.
Fraud check – enable if you want us to check your Campaign clicks and generate an extended report on your traffic quality. This feature will cost you additionally $0,10 per 1k checks.
Cache Buster – this option will add an additional parameter to your offer URL during the redirect and can be useful for the cases where the same visitor can return to the page and check for another offer on it (like that the visitor will be shown a new offer)
Tags – add any tags to your campaign if needed. You will be able to filter it in the list based on the tag added.
Notes – any additional information for your convenience.
The postback section consists of the available postback options – S2S and a pixel postback.
Click Add and the field will be populated automatically with your Traffic Source postback settings (the settings can be changed anytime in Traffic source -> S2S Postback URL/Pixel Postback URL. Remember to update the postback in the campaign settings as well – remove and add the updated one).
Some traffic sources require you to edit the Postback with specific parameters for each campaign (eg. goal for Exoclick or ap_key for Go2Mobi). If the field remained blank or something like “replace me” is stated, that means you need to define the postback conditions manually.
Example of a Postback link:
The funnel is a set of a landing page, offer, filters, auto-rules and weights applied. It’s your funnel.
You can add more than one Funnel (and more that one landing page and offer) when creating / editing your campaign. Clicks will be distributed between funnels (landing pages and offers) according to the set “weight”. Consider this for the advanced tracking while conducting for A/B (split) tests.
Create the Funnel: choose the funnel type first – Single Landing, Multi Landing, Only Offer, Template. Depending on the type, the setup will differ a bit.
Single Landing funnel
1. Select a landing (your landing page) or several landers. You can add more than one landing page to the funnel: the traffic will be distributed between landing pages according to the specified “weight”.
2. Select an offer. You can add more than one offer to the funnel: the same as with the landing pages, the traffic from a landing page to an offer will be distributed according to specified offer “weight”.
3. Define the funnel Weight and apply Filters if necessary.
You can create pre-set filter templates in Tools -> Filter presets
4. Enable auto optimisation.
Multi Landing funnel
1. Select a pre-landing
2. Select a landing or several landers. You can add more than one landing page to the funnel: the traffic will be distributed between landing pages according to the specified “weight”.
3. Select an offer. You can add more than one offer to the funnel: the same as with the landing pages, the traffic from a landing page to an offer will be distributed according to specified offer “weight”.
4. Define the funnel Weight and apply Filters if necessary.
Check for more information here: Multi step funnel set up
Only Offer funnel
The setup is the same as for the Single Landing Funnel but you will not have any fields for adding landing pages:
1. Select an offer. You can add more than one offer to the funnel: the same as with the landing pages, the traffic from a landing page to an offer will be distributed according to specified offer “weight”.
2. Define the funnel Weight and apply Filters if necessary.
RedTrack allows you to create the templates for your funnels – a pre-set combination of landing pages, offers and filters. The main advantage of this feature is that you do not need to add all the elements manually for several campaigns if you are using the same funnel for different traffic sources for example.
To create a template, perform several simple actions:
1. Go to Funnels Templates -> New -> set the name and select the type -> add your landings, offers, set weights and filters -> Save
2. Now you can choose it in the funnel settings
Once you add all the necessary elements press the “Save” button. You will see the generated tracking links and no-redirect script, impression tracking link and pixel:
Use the redirect link for the traffic sources who support the redirect method, no-redirect script for your landing page code, etc.