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Adding Traffic source (paid/your website)

General Information about Traffic source (TS)

What is a Traffic source in RedTrack?

Traffic source is where you get your traffic from. It can either be a paid source of traffic like Google Ads, Facebook, MGID, Propellerads, etc. or your own website with organic traffic. In both cases, it is obligatory to add it to your account.

How do you add Traffic source depending on its type?

Paid sources of traffic can be added in one of the following ways:

  • from template. Meaning, that your Traffic source has already been integrated with RedTrack and it has a preset table with all the necessary data. For further details on this option scroll down this guide to the section “Adding Traffic source from the template“;
  • from scratch. Meaning, that your Traffic source has not been integrated with RedTrack yet and it needs to be added customly. For further details on this option scroll down this guide to the section “Adding a custom source of traffic“.

Your own website with organic traffic can be added by following the steps in the section “Adding a personal website with organic traffic” in the guide below.

Adding Traffic source from the template

To add Traffic source from the template act as follows:

1. On the RedTrack main menu go to Traffic sources -> choose the option New from template:

2. Type in the name of your Traffic source in search and press ADD:

On the example of ExoClick (screen above) we can see that this Traffic source is integrated with RedTrack via API, providing the clients opportunity to explore such automation features as Cost update, Campaign pause, Blacklist placement, Pause creative. For more information about integrated Traffic sources and their features go to the article Traffic source integration status.

3. Upon adding a template, you will see that all the essential tracking parameters have already been filled in:

  • postback URL. Some of the traffic sources require updating one or two parameters, in that case, you will see the “replace me” note in the postback);
  • click and cost parameters (if applicable);
  • additional tracking parameters.

Important!
The S2S postback URL is only the template here. The changes are not replicated to your campaign settings automatically, you need to update the postbacks manually in each campaign.

4. Set the Currency of your Traffic source choosing it from the drop-down (by default, it’s the one set under your account settings):

 

5. The template is preset depending on the integration type. Thus, not all the parameters in the Additional parameters section can be changed. Parameters not available for editing are marked greyed:

It’s important to use the parameters under the same subs as they are set in the template. Otherwise, the integration will not work.

6. If your source of traffic is integrated into RedTrack, you can also add the required information to your traffic source settings and enjoy the extended integration features (available starting from Pro subscription):

Adding a personal website with organic traffic

To add your website organic traffic act as follows:

1. On the RedTrack main menu go to Traffic sources -> choose the option New from scratch:

2. In the pop-up window type in the name of your personal website with organic traffic in the Source name field:

 

3. Since you do not generate any tracking dynamic parameters and do not need to send the postback to your website, leave everything else blank and press Save the changes:

Adding a custom source of traffic

In case your source of traffic is not available in the templates, you can still add it to RedTrack customly. To do that act as follows:

1. On the RedTrack main menu go to Traffic sources -> choose the option New from scratch:

2. In the New Traffic Source window fill in all the necessary fields:

  • Source name: insert the name of your custom traffic source;
  • Currency: set the currency of your Traffic source choosing it from the drop-down;
  • S2S Postback URL: This can be obtained from your traffic source and contain a valid click id macro supported by this very traffic source. The click id macro should be equal to RedTrack {ref_id}. If you need to send the payout info, use RedTrack {offer_payout} macro. Set the currency used in your traffic source (by default, it’s the one you set in your profile settings);

Important: The changes in S2S postback URL are not replicated to your campaign settings automatically, you need to update the postbacks manually in each campaign used.

  • Pixel Postback URL: if your source of traffic supports this type of postback. Do not paste the entire script, just the URL part;
  • Click id  (for tracking the clicks from your source of the traffic and associate them with the conversion data and sending the postbacks back to the traffic source later) and click cost macros.
  • Additional tracking parameters: if your traffic source supports any other tracking parameters, you can add them to your RedTrack account. Like that, those parameters will be added to your tracking link, and all the data your source of traffic sends will be recorded in RedTrack.

3. Once all the data is filled in, press Save changes:

 

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