Quick start

Adding your offer source (affiliate network/advertiser)

What is an offer source in RedTrack?

It’s your affiliate network, your partner, direct advertiser or your own products – someone who gives you the offers to promote.
Offer source is the essential element in the campaign creation flow.

Adding the offer source from template

1. Go to Offer sources -> New -> search for your affiliate network in the list

2. After  you add the template, you will see that all the essential tracking parameters are filled in and the postback template is generated

3. Adjust other settings the way you need and save the changes

– Click expiration
– Postback protection
– Duplicate postback settings

In case of several conversions created by the same click id, it is possible to decide what action will be performed to that duplicated postback. RedTrack suggests the following options:

  • Create a new conversion: duplicate postback data will be added as a separate conversion
  • Ignore duplicate Postback: no data will be added to the tracking report
  • Edit conversion with new data: the original conversion will be edited with new data.
  • Keep original data, increment payout: only conversion payout will be edited (for example, tracking subsequent sales for the same conversion)

– Whitelist IPs (only conversions from the approved  IPs will be received)

Currency

4. Copy the postback URL generated and paste it to your affiliate network global postback settings.

Adding a custom offer source

In case your affiliate network or advertiser is not available in the templates list, you can still add it as a custom one.

1. Go to Offer sources -> New -> Create custom

2. Fill in the required fields. The most important are click id and sum – add the parameters your affiliate network supports (can be clarified with your account manager). Once you add the parameters to the corresponding fields, they will be added to your postback URL

3. Adjust other settings the way you need and save the changes

– Click expiration
– Postback protection
– Duplicate postback settings

In case of several conversions created by the same click id, it is possible to decide what action will be performed to that duplicated postback. RedTrack suggests the following options:

  • Create a new conversion: duplicate postback data will be added as a separate conversion
  • Ignore duplicate Postback: no data will be added to the tracking report
  • Edit conversion with new data: the original conversion will be edited with new data.
  • Keep original data, increment payout: only conversion payout will be edited (for example, tracking subsequent sales for the same conversion)

– Whitelist IPs (only conversions from the approved  IPs will be received)

Currency

4. Copy the postback URL and add it to your affiliate network/advertiser global postback settings.

Adding a custom offer source (your own offers)

In case you are promoting your own products and have no affiliate network or direct advertiser in your funnel, you will also need to add the offer source to RedTrack but the setup will differ a bit.

1. Go to Offer sources -> New -> Create custom

2. Since it’s your own product, you do not need to add any tracking parameters (click id and sum).

3. Adjust other settings the way you need and save the changes

– Click expiration
– Postback protection
– Duplicate postback settings

In case of several conversions created by the same click id, it is possible to decide what action will be performed to that duplicated postback. RedTrack suggests the following options:

  • Create a new conversion: duplicate postback data will be added as a separate conversion
  • Ignore duplicate Postback: no data will be added to the tracking report
  • Edit conversion with new data: the original conversion will be edited with new data.
  • Keep original data, increment payout: only conversion payout will be edited (for example, tracking subsequent sales for the same conversion)

4. If you want to track conversion data automatically, you can use the conversion tracking pixel on your “Thank you” page.

Adding an offer

After you have added the offer source, you are supposed to add the offer.

What is an offer in RedTrack? It’s the product you are promoting. It can be either your affiliate network offer, the offer provided by a direct advertiser or your own product you want to promote.

1. Go to Offers -> New -> Set the name -> Select the offer source -> Set the payout (if you have a  static payout) -> Put the URL

2. If you plan to use some caps on your offer, you can set the rules here as well

3. If you are working with the affiliate network/advertiser who can provide the S2S postback option, the most important thing is to add the click id parameter to your offer URL.  For preset templates, the correct parameter is available in the “click id” section

You need to add it to your offer without placeholders

If it is your own product, you can add the URL without any additional parameters and ignore the warning message you will have under your offer.

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