A custom tracking domain is something different from your regular domain (website). It’s used for technical (tracking) purposes only and the only reason for using it is to replace the default (dedicated) RedTrack one (you can find it in your RedTrack account from profile > dedicated tracking domain) with something that belongs to you only.
Why using a custom domain?
Dedicated domain pros and cons:
+ It is provided for free;
+ You don’t need to do anything. It will work from the start;
+ Has an SSL certificate;
– It is generated randomly for each user. You can customize it a little bit but still, there are a lot of restrictions and the root domain remains the same.
– The root domain is the same for all and is used by the majority of RedTrack users, and due to the variety of advertising campaigns that they are running, it may be blocked by antivirus software and ad-blocking plugins.
– Does not work with Google and Facebook.
Custom domain pros and cons:
– You need to buy it;
– It does not have a certificate so you will have to buy it additionally;
– Adding a custom domain isn’t hard at all, but you will need to work for some time to set it up;
+ Custom domains look attractive and secure for users, advertising networks, antiviruses and ad block plugins.
+ Google and Facebook-friendly
Where to get a custom tracking domain? Usually, in your domain management system (like Godaddy or Namecheap) when you purchase a domain, you can get any number of subdomains free. For the purpose of tracking, you can use any word, e.g., “trk.something.com” or “go.something.com”. Although it doesn’t have to be a subdomain of something.com, any other domain would do too. The tracking domain will be used in the code that we will add to your website (in the “universal tracking script”). So, instead of domain.rdtk.io you’ll have something like trk.something.com there.
You don’t need to have a separate custom tracking domain for all of your websites/online stores/clients. You can use one custom tracking domain for all of the websites that you integrate with RedTrack (but you can add more if you wish).
Custom domain integration is done on the domain registrar’s side. You will need to obtain it additionally and can use one domain for all your campaigns or create several sub-domains (CNAME records) under the same root domain.
Adding a CNAME record
What is a 3-level domain? It’s a domain that looks like something.domain.com. Those domains work fine for simple tracking and are easy to integrate. The integration is performed via creating a CNAME record. A CNAME record is created on your domain registrar side. Here we will have GoDaddy example but the principle is pretty much the same for all.
1. Go to your domain DNS settings
2. Press ‘Add’ -> fill in the fields -> save the changes:
Host: can be anything you like – this is the word that will be at the beginning of your domain (e.g: track.mydomain.com)
Points to: put your RedTrack dedicated tracking domain here (can be found in Profile -> Dedicated tracking domain)
TTL: the lowest possible
The domain will be ready to use once the data replication takes place (up to 24 hours for some registrars but in general, it takes about an hour)
Adding your custom tracking domain to RedTrack
Once the CNAME record is added, you can proceed with adding the domain to RedTrack.
1. Go to Tools -> Domains -> New
2. Put your domain name, root domain (the URL the visitor will be redirected to in case of a direct entry to the domain URL), SSL certificate (if you have one as it is supposed to be obtained additionally) save the changes.